Exhibitor Responses to EuroShop 2020:
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C-star 2021 will be postponed
Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of C-star Source: EuroShop: EuroShop News Read More
German trade fairs need the option to admit tested participants
In view of a recent increase of COVID-19 restrictions, the German trade fair industry is demanding maximum planning reliability for the industry from policymakers. AUMA: “Trade fairs for vaccinated participants only would be a disservice to Germany as a trade fair location, which has so far been the world leader due to its internationality.” Source: …
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Ifo survey: German exhibitors continue to rely on real trade fairs
Real trade fairs will continue to be of essential importance for exhibitors. However, trade fairs will be supplemented to a greater extent by virtual event formats. This is the conclusion of a current analysis by the German Ifo Institute for Economic Research. Source: AUMA – Current messages Read More
Short summary of travel easements for trade fair visitors from abroad
Exhibitors and visitors from abroad may enter Germany to attend trade fairs. Special rules continue to apply to them: Participation in trade fairs is absolutely essential and cannot be postponed, the legislator argues. Source: AUMA – Current messages Read More
Trade fairs in Germany are starting: Industry demands maximum feasibility
Since the beginning of September, trade fairs in Germany have been possible again in all 16 federal states. “The trade fair industry is eager for a new start. We expect politicians at the federal and state levels to make this possible at maximum level,” says AUMA Managing Director Jörn Holtmeier. Source: AUMA – Current messages …
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Steffen Schulze heads new Communications and Marketing department
AUMA is merging the previously separate areas of Public Relations and Marketing into one Communication and Marketing Department. Steffen Schulze, who switched from Deutsche Bahn AG to AUMA 1st September, will take charge. Source: AUMA – Current messages Read More
Research on trade fairs
At our trade fair institute we do both basic and applied research. We also collaborate on studies with universities, technical colleges and research institutes. Source: AUMA – Current messages Read More
Digital events: No permanent alternative for most exhibitors in Germany
Due to the numerous trade fair cancellations, many companies are currently using digital events, but want to abandon this commitment when physical trade fairs can be held again. Source: AUMA – Current messages Read More
EU clears the way for German subsidies to the trade fair industry
The European Commission decided on 22 January 2021 that direct subsidies to German trade fair companies are allowed under European state aid law. This is regulated by the “Federal umbrella scheme for damage compensation of fairs and congresses”. Source: AUMA – Current messages Read More